For many consumers, online pharmacy remains is a relatively unknown field and poses many questions. In order to enlighten the great audience on the added values of this service, the web agencies specialized in the digital transformation of pharmacies, take stock misconceptions and questions most frequently asked by consumers and provides advice and expertise.
Real pharmacy on the net or virtual pharmacy?
How to make the difference? Online pharmacy is the virtual extension of a physical pharmacy. She can be recognized as such only if it is backed by a physical pharmacy and if its website. To distinguish real online pharmacies from fake, there are several mentions to check on the website: the pharmacy name, their shared directory of professionals health number, the coordinates of the pharmacy and its license number as well as the name and contact details of the host.
Similarly, links to the pharmacy to the Ministry of Health must be clearly visible on the interface. In addition, the client must have a private account in order to benefit from discussions with the pharmacist. Finally, the pharmacy website must be written in the national language.
Can I buy drugs online and benefit from the advice of a pharmacist?
Customer service does not disappear with the advent of online pharmacy, it evolves. Pharmacy developing online has the obligation to offer personalized advice directly from the pharmacy interface. Thus, the customer who has a secure account on the site can freely discuss with him about prescriptions, the nature of the drugs, contraindications etc. and without moving and in complete confidentiality.
The advantages of online health care market
- Buy online what you dare not buy in a physical pharmacy
Online pharmacy is an obvious guarantee of discretion. Who never felt embarrassed at the counter from a pharmacy when ordering condoms or even diapers for them seniors? With online pharmacy, confidentiality is absolute. For drugs of the “intimate stimulant” type only dispensed on medical prescription, discreet ordering on the pharmacy site is also possible but they will be in however, to be picked up at the pharmacy counter upon presentation of the prescription. It is by the way even for all drugs subject to medical subscription.
- Protection of health data
Respect and protection of health data are in all cases essential and at the heart of pharmacist issues. Thanks to the obligation to host online sites with an approved provider, consumers / patients feel secure because their data health are protected from the risk of hacking.
- With delivery costs, products sold online will not necessarily be cheaper
Although perceived as a source of savings, online pharmacy is above all a personal service in terms of saving time, confidentiality in the purchase of medicines and everyday practicality. If the online pharmacy meets the rules of a classic e-commerce site and can therefore do benefit consumers with attractive offers and competitive prices, this is not their vocation first.
Economic specificities of the health sector institutional health systems
The healthcare market is marked by a number of economic specificities. As the reports show these characteristics determine a particular figure of the care consumer and lead to markets that are significantly different from the previous model of competition for the neoclassical economy.
Reaching of the social optimum then requires the intervention of different institutions social, including political intervention by the state. These characteristics particular medical care explain the existence of institutional health systems marked by public intervention more or less strong and organized solidarity at collective level.
Emergency healthcare service
Conversely, an emergency healthcare service, accessible free of charge to all, is a where rivalry exists but with non-exclusion; he can see his quality reduced by congestion effects, linked to increasing use and inadequate service. Thus, in health care market, private and collective components are mix in different degrees.
However, health care has a collective component, more for institutional reasons than for technical reasons, that is, they are not “public goods” theoretical and strict sense of the term. The border between collective and private components of health goods and services is not definitively established and depends on political, cultural and economic. Evidenced by the great variability from one country to another the existence of a market for different medical care.
These characteristics show the limits of a resource allocation purely commercial, linked in particular to the difficulties of revelation preferences and willingness to pay for the health good or service. For mixed goods, public funding and non-market, public or associative productions (organizations to non-profit).